AfriGen | Runway Africa
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Runway Africa

About This Project

Runway Africa was a fashion exhibit sponsored by Amarula Creme, a South African brand liqueur, held at the French Embassy in Washington DC. The brand experience was created, produced, and managed by AfriGen Media and Communications. The goal was to showcase African-insprired lines in fashion from around the world. We were tasked with finding talent and event sponsors that aligned with the message of the event: “African Fashion is Rising.” We secured a $50,000 event sponsorship with the title sponsor and featured African designers from NYC, Milan, Paris, Cape Town, and Lagos.

Runway Africa was a pioneer event in the industry that brought African brands together-from the event sponsors to the designers- under one roof to celebrate African fashion, style, and tastes.

 

Outstanding results:

– Press coverage in The Washington Post Express, DC Modern Luxury Magazine, Washington DC based radio stations WKYS 93.9 (Eazy Street)

– Event sponsorship that matched African brands with a world class event experience.

 

 

Interested in starting a discussion about creating a unique experience for your brand or matching your event with sponsors that make sense?

Category
Brand Experience